Egmont's Disney Frozen magazine holds number one position in kids' market - Licensing.biz

Egmont's Disney Frozen magazine holds number one position in kids' market

With an 8.8 per cent increase on the last period, the title’s latest ABC count takes it to 99,005 as the Frozen story continues to engage with youngsters.
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Egmont Publishing’s Disney Frozen title has retained its crown as the leading children’s magazine in the market, according the latest ABCs.

With an 8.8 per cent increase on the last period, the title’s latest ABC count takes it to 99,005 as the Frozen story continues to engage with youngsters.

Jo Doubtfire, publisher of Egmont’s Disney magazines portfolio, said: “Excitement about the Frozen story continues to grow and in the magazine Frozen fans find all the elements of the story that resonate with them.

“They enjoy interacting with their favourite characters off screen and our strong creative treatment and our exciting covermount programme really support this.”

Egmont also enjoys a strong set of ABC results with significant year on year increases for Toxic and Disney & Me.

Cally Poplak, managing director of Egmont Publisher UK, said: “I am very proud of our performance in this round of ABCs.

“Realising growth in our challenging and highly competitive sector of the market is a real achievement.”

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