ER unveils 'Retro Heroes'

Content from likes of He-Man and She-Ra to be available on leading digital platforms like YouTube and Joost.
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Entertainment Rights has revealed some major digital multi-platform partnership launches featuring a number of its key brands.

The launches will see ER provide YouTube, Joost and Babelgum with a selection of retro programming. Brands made available online will include He-Man, She-Ra, Trapdoor, Felix the Cat, Rocky & Bullwinkle, The Archies, Fat Albert and Casper the Friendly Ghost.

The deal with YouTube will see a new free-to-view channel launch called Retro Heroes. It will feature short form (two and five minute webisodes) selected from the thousand hours of retro content in ER's 3,600 strong catalogue of children's and family programming.

The partnerships with interactive web video portals Babelgum and Joost, meanwhile, will also see the launch of Retro Heroes.

"These partnerships signal a significant step forward for the company, delivering a multi-platform strategy which sees its brands successfully evolving outside of the linear TV platforms into the digital environment," said Laura Turner Laing, VP of global digital media and music at Entertainment Rights.

"Entertainment Rights wants to be where the audience is and online video enables the company to exploit its brands which have strong retro appeal."


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