European toy market outperforming US, says NPD

New stats show the European market ahead of the US in the first half of the year, with the UK leading the way.
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Toy sales in the US remained largely unchanged during the first half of 2010, while revenue growth in Europe's five largest toy markets (France, Germany, Italy, Spain, and UK) experienced a five per cent increase.

Though strong economic pressures persist in most countries, and the prospect of a consumer recovery is not yet clear, consumers have increased their spend on traditional toys.

To read the full story on sister site ToyNews, click here.

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