Facebook strikes deal with Universal to bring music-based experiences to social platforms

The partnership will look to facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share their favourite songs and build communities around music culture.
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Universal Music Group has become the first major music company to license its recorded music and publishing catalogues for video and other social experiences across Facebook, Instagram and Oculus.

The move is part of an unprecedented global, multi-year agreement between Facebook and Universal.

The partnership will look to facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share their favourite songs and build communities around music culture.

The agreement is intended to serve as a foundation for a strategic partnership roadmap that will deliver more and new music-based experiences online.

Tamara Hrivnak, head of music business development and partnerships, Facebook, said: “There is a magnetic relationship between music and community building.

“We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connections and innovation through music and video.”

Michael Nash, executive vice president of digital strategy, Universal Music Group, added: “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans.

“This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing.

“We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in brining great music to the world.”

Under the partnership, users will be able to upload videos that contain licensed music and personalise their music experiences on Facebook, Instagram and Oculus, while sharing videos with friends and family.

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