It's quite hard for me to get my head around the fact that, this year, Licensing International turns 28; which is just three years younger than I am.
Of course, it’s changed a lot in that time (as have I). In 2007, Licensing International Expo was host to over 25,000 attendees from 82 countries. This year’s event is likely to attract similar numbers; organiser Advanstar says that over 6,000 properties and brands will be represented at New York’s Jacob Javits Convention Center from June 10th to 12th. It’s also worth noting that the show will welcome 100 new exhibitors including Skechers, Dr Suess Enterprises and Cold Fusion Entertainment/Brainy Baby amongst others.
To read the full feature, click here.