FEATURE: The evergreen stocking fillers

Why do the annual and calendar sectors remain so popular in our increasingly interactive times?
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“Annuals are very important to our business,” confirms John-Paul Murphy, brands marketing manager for consumer entertainment at DC Thomson. “We have printed over 1.5 million units as part of our annuals and calendars 2011 range.”

You may not think it when some of the most wanted presents for this Christmas are the iPhone, iPad, Nintendo Wii and the Xbox Kinect, but annuals and calendars are still booming sectors, as Murphy’s quoted figure clearly shows. Top sellers in the annual category this year are likely to include The X Factor, Peppa Pig, Ben 10, WWE, The Beano and Doctor Who among others, while calendars featuring Cheryl Cole, JLS, Top Gear, Justin Bieber, Cliff Richard and Manchester United should be under a multitude of Christmas trees.

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