FEATURE: The Mandalay way - Licensing.biz

FEATURE: The Mandalay way

We ask show director Liz Crawford what's in store for visitors to Licensing International 2010.
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What a difference a year makes. When Advanstar revealed it was moving its flagship trade show for our market – Licensing International – to Las Vegas in early 2009, it split the industry.

However, it won over its critics with a successful debut at the Mandalay Bay Convention Center – overall attendance stood at 18,000 – and this year’s event is shaping up to surpass this.

To read the full feature, click here.

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