FremantleMedia Kids & Family has appointed Little Dot Studios to manage and expand its YouTube strategy.
The appointment will see the studio grow channel viewers and subscribers for Fremantle’s TV series including Tree Fu Tom, Kate & Mim-Mim and Danger Mouse
Plus, the firm will also be responsible for promoting new digital channels for the likes of Monsuno, Grojband, Ella the Elephant and a new family classics channel, Flashback TV.
“We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube, whether it’s children watching our engaging stand out current titles or adults and families catching up on their favourite shows of yesteryear,” said Tessa Moore, SVP of global brand management at Fremantle Kids & Family.
Little Dot Studios will also manage and expand Fremantle’s presence on YouTube, creating target playlists for fans, uploading content and maximising opportunities for promotion.
Wayne Davison, MD of content acquisition and distribution at Little Dot Studios, added: “It’s wonderful to be working with brands as loved as Danger Mouse and Tree Fu Tom and we are really delighted to be partnering with FremantleMedia Kids & Family, to reach and grow audiences for all of these fantastic brands on the YouTube platform.”