FremantleMedia assigns Little Dot Studios to manage YouTube strategy

‘We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube,’ says FremantleMedia’s Tessa Moore.
Author:
Publish date:
Social count:
0
0 tree fu tomm.jpg

FremantleMedia Kids & Family has appointed Little Dot Studios to manage and expand its YouTube strategy.

The appointment will see the studio grow channel viewers and subscribers for Fremantle’s TV series including Tree Fu Tom, Kate & Mim-Mim and Danger Mouse

Plus, the firm will also be responsible for promoting new digital channels for the likes of Monsuno, Grojband, Ella the Elephant and a new family classics channel, Flashback TV.

“We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube, whether it’s children watching our engaging stand out current titles or adults and families catching up on their favourite shows of yesteryear,” said Tessa Moore, SVP of global brand management at Fremantle Kids & Family.

Little Dot Studios will also manage and expand Fremantle’s presence on YouTube, creating target playlists for fans, uploading content and maximising opportunities for promotion.

Wayne Davison, MD of content acquisition and distribution at Little Dot Studios, added: “It’s wonderful to be working with brands as loved as Danger Mouse and Tree Fu Tom and we are really delighted to be partnering with FremantleMedia Kids & Family, to reach and grow audiences for all of these fantastic brands on the YouTube platform.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.