YouTube is launching a new child-friendly app called YouTube Kids.
The new platform – aimed at youngsters – will curate a roster of child-centered content provided by shows such as Sesame Street, Thomas the Tank Engine, Jim Henson TV, Dreamworks TV and more.
After months in the making, the new YouTube Kids app will launch today and will be available for free on Android devices.
Developed in collaboration between YouTube’s in-house engineers and numerous third-party organisations, including Common Sense Media, the new platform will feature a parent-controlled timer, allowing them to mediate their child’s usage.
In keeping with the app’s child-friendly initiative, comments have been disabled.
“Parents were constantly asking us, can you make YouTube a better place for our kids,” Shimrit Ben-Yair, group product manager at Google to USA Today.
“[Year over year] we have seen 50 per cent growth in viewing time on YouTube, but only for our family entertainment channels, it’s more like 200 per cent.”
Parents can control their child’s screen time with a password. Once the time runs out, the app will turn off and request a password to be started again.
The YouTube Kids app also supports voice control.