Headline sponsor slides in for Bobsleigh challenge

Industry fundraiser gets the backing of Advanstar Global Licensing Group.
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With just 16 days remaining until a host of industry luminaries prepare to take on the full size bobsleigh course at Ingles in aid of The Light Fund, Advanstar Global Licensing Group has offered its support as the headline sponsor.

The event is due to take place between March 2nd and 4th at Ingles, just outside of Innsbruck. 46 industry execs will negotiate a total of 14 bends at speeds of up to 80mph; not to mention the vertical drop from start to finish of 98.1 metres. Each team member is raising at least £200 for The Light Fund, with further corporate sponsorship available.

“This is a very worthy cause and we are delighted to be involved,” said Advanstar Global Licensing Group’s Jessica Blue. “It’s great to see the licensing industry’s finest pull together and really get into the spirit of things. We’re just sorry we can’t be there due to our launch event in Budapest taking place the following week.”

Organiser Stephen Gould added: “It’s wonderful to have a huge name like Advanstar on board. The whole licensing community is really pulling together on this one and it promises to be a fantastic event.”

Firms interested in other sponsorship opportunities should contact Gould by clicking here.


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