Iconic brands are embracing the classic American jukebox, says Ace Branded Products

Brands such as Harley-Davidson and Jack Daniels have all used a jukebox to showcase their brand message.
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More and more iconic brands are choosing to showcase themselves through the form of a vintage jukebox, so says Ace Branded Products.

The firm sells a variety of branded products, from mirrors to bar stools, and believes jukeboxes serve as a blank canvas for brands to connect with customers.

Robert Greenman from Ace Branded Products, said: “The classic American jukebox is a great item for us, because it provides a very large canvas for graphics and branding.”

Among the firm's offering is a Harley-Davidson and Jack Daniel’s branded Rock-Ola jukebox.

Greenman added: “But when someone is willing to pay thousands for a jukebox they are making a statement that this brand is part of them, it is part of their lifestyle and they want everyone to know it.”

According to Greenman, since the very first Harley-Davidson jukebox, which was produced by Rock-Ola, the company has sold thousands to fans and collectors.

Despite the retro look of the jukeboxes, Greenman has revealed that the technology used is modern, with each jukebox featuring a 2,000-watt amplifier, which can play and hold up to 100 CDs.

“The technology that Rock-Ola now offers allows us to stay current in terms of the latest touch-screen and sound technology for our customers that are upgrading their equipment,” commented Greenman.

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