Immediate Media bags Abadas deal

Hoho Rights signs first licence for pre-school series.
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Having recently picked up Abadas, Hoho Rights has signed up the first licensee for the pre-school property.

Immediate Media will begin to feature the brand in several pre-school magazines, including Cbeebies Weekly.

The mixed media pre-school series airs in the UK on Cbeebies, S4C, RTE and BBC Alba. Each episode begins where Ben, the six year-old narrator, opens his magical pop up book to look for his friends and play a new word game.

"We are thrilled to be partnering with Immediate Media again on another great pre-school show, which is clearly delighting children right across the UK and Ireland and in three languages, too," said Helen Howells, joint MD at Hoho Entertainment. "The series is building a lot of momentum both domestically and internationally."

Pauline Cooke, pre-school publishing director at Immediate Media, added: "Abadas is a fantastic addition to our compilation titles, enriching our offering from the Cbeebies channel."

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