Industry gives thumbs up to BLCEE

Inaugural Advanstar show sees almost 300 visitors from 26 countries.
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Advanstar's first trade show for the Central and Eastern European region has been given the thumbs up by visitors and exhibitors.

Held on March 8th and 9th at the Corinthia Grand Hotel in Budapest, the show attracted 292 retailers and manufacturers. Some 87 per cent of visitors were budget holders or influencers in the purchasing process, while half of those attending on the first day returned on the second.

"It was crucial for us to get the balance of this event right for the 23 countries we were serving," commented Jessica Blue, event director. "Feedback from exhibitors and visitors has demonstrated that we did, creating a solid foundation on which to build for the future.

"The visitors attending were serious about the business of licensing."

Retailers made up 15 per cent of the audience. Karen Saunders, buyer at Tesco, said: "We found the show to be interesting and of great use in introducing us to contacts and licences that we had not been exposed to beforehand.

"We now have a number of different leads that we are able to pursue which will hopefully aid us in selling the right licences tailored to our market."


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