Key members of the licensing industry will aim to tackle the issues involved with food licensing head on for the first time at this October's Brand Licensing Europe.
The free to attend conference session - Licensing Food: The Way Forward - will take place between 3.30pm and 4.30pm on Wednesday October 2nd at Olympia.
The managing director of industry trade body LIMA UK, Kelvyn Gardner will chair a panel of experts from BBC Worldwide (Richard Hollis), Finsbury Food Group (Mark Bruce) and Peter Rabbit Organics.
The panel will argue that, despite the path making and marketing appropriate licensed food products isn't always a clear one, getting it right must be a priority not only for brand owners, but also for licensees and retailers.
Using case studies and examples, the panel will highlight some of the hottest issues, including the pros and cons of adopting guidelines and highlighting existing success stories.
To register for a free visitor pass to Brand Licensing Europe and all eight Licensing Academy sessions (including keynotes from LazyTown creator Magnus Scheving and The Future Laboratory director Tom Savigar), click here to visit the official site.