A brand new social networking game based on Coronation Street is to launch, ITV Studios has revealed.
Corrie Nation will be the first ever social networking title centred on a British soap. It will initially be available on ITV.com and Facebook from November 1st, with further platform launches to follow.
The objective of the game is to build, populate, manage and grow Coronation Street and a wider Weatherfield over time. Players need to use their understanding of what builds drama to help them score maximum points.
As well as Coronation Street, Rosamund Street, Victoria Street and Viaduct Street will all be represented, reflecting how they currently appear on screen. Fans will be able to populate their game with over 60 characters, from both the past and present cast.
Game points can also be exchanged for storyline reveals, presented as 'psychic predictions' from one of the characters.
"Corrie Nation is a great example of engaging with the Coronation Street audience in new ways and exploiting this world class brand to deliver further revenues to the business," said Patricia Wagstaff, director of digital productions at ITV Studios. "We're thrilled this fantastic game is the latest addition to the Corrie off-screen activities which include games, books, DVDs and ale."