Kids' online content creator, USP Studios, has teamed with Jazwares, which will see JazWings develop new animated content based on brands in the company’s incubation program to air on YouTube.
“Jazwares is one of the leaders in licensed products industry. We are looking to the future with this partnership between Jazwares and USP Studios to set a trend in the kids content and toy space,” said Uday Phoolka, founder and director of USP Studios.
“With YouTube emerging as a number one destination for kids globally, this should help us break new ground in the way brands will be launched.”
Through JazWings, Jazwares and USP Studios are hoping to tap into the global creative community to help build new properties.
Karen Kilpatrick, VP of JazWings, said: “JazWings has always been an incredible opportunity for creators and inventors from around the world to make their ideas real by partnering with a global toy company.
“Our new partnership with USP Studios expands the ways in which we are able to work with creators to bring ideas to life. It is an exciting and unprecedented approach that gives creators access and resources like never before.”
Various projects are already in the works with new releases set to launch this spring.