Licensing Expo and MAGIC Market Week are teaming up to cross promote attendance at the two trade events this year.
MAGIC is the world's most comprehensive apparel, footwear and accessories trade event in North America. It connects more than 5,000 fashion brands with over 65,000 visitors, across one million square feet of exhibit space, twice a year.
MAGIC will introduce Licensing Expo exhibitors to current and emerging fashion trends, while Licensing Expo will promote and inform MAGIC exhibitors and attendees of licensing and brand extension opportunities.
The new collaboration will also provide cross promotional opportunities via direct mail and electronic marketing, editorial content and co-hosted seminars.
"This is going to bring many benefits to both sets of exhibitors," said Chris DeMoulin, president of licensing and EVP of customer development, at Licensing Expo.
Tommy Fazio, president of project and MAGIC, added: "As more and more fashion brands look to licensing and collaborations to expand their business, we see this partnership with Licensing Expo as a great opportunity for all of us to facilitate our customers being inspired, making those connections and sparking ideas which lead to growth."
MAGIC Market Week runs from February 18th to 20th at the Las Vegas Convention Center and the Mandalay Bay Convention Center.
Licensing Expo runs from June 17th to 19th at the Mandalay Bay. Registration is now open - simply click on this link to find out more.