Next year's Licensing Expo will feature an extra 5,000 square foot motorsports themed area, Advanstar has confirmed.
The Motorsports Café in the Brands and Agents section of the show will be home to the leading sanctioning bodies in the motorsports industry, all looking to grow and develop their businesses through licensing and brand extensions.
Vehicles and drivers will be featured from The National Hot Rod Association, SCORE International Off Road Racing, Global Rally Cross and more.
"This is an exciting new venture for Licensing Expo and one that will raise the profile of sports licensing among our attending retailers and manufacturers," said Jessica Blue, VP of Licensing Expo.
Advanstar will partner with motorsports experts RACE Motorsports Marketing and Hot Import Nights to organise and promote the new feature.
Brian Rock, president of RACE Motorsports Marketing, commented: "We are very excited to bring the action packed world of motorsports into the spotlight at Licensing Expo and to clearly define the associated benefits from a business perspective."
Licensing Expo takes place from June 17th to 19th, 2014 at the Mandalay Bay Convention Center, Las Vegas.