Licensing International 2010: Show Preview

Going to Vegas? Plan your visit with our essential exhibitor guide.
Publish date:
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20th Century Fox L&M
Booth 2984

Fox Licensing will be showcasing a selection of the best film and TV properties in its portfolio.
To start, the licensing programme for Avatar will be extended to include home goods, social expressions and costumes among other categories, while Fox will also be aiming to lay the groundwork for Rio, the next 3D animation from the creators of Ice Age, Blue Sky Studios.
For established film franchises Ice Age and Alvin and the Chipmunks, the firm will be looking to build on existing brand appeal by maintaining a steady presence of consumer products at retail throughout the year. In 2010, popular products will feature refreshed art, new designs and line extensions.
Fox will also be expanding the product offering related to the Diary of a Wimpy Kid book series and film. Partners have been secured in the apparel, accessories, games, puzzles and novelty categories.
On the TV side, the Glee merchandising line will kick off with apparel, accessories, domestics and social expressions, with Fox looking to develop it as a lifestyle brand. Rounding off Fox's presence, The Simpsons and Family Guy will get top billing in Vegas.

4Kids Entertainment
Booth 5649

Among the brands being showcased will be Dinosaur King, which is currently broadcasting across the UK and EMEA, while the trading card game is also proving popular. Partners have been secured across publishing, stationery, apparel, toys, collectibles, confectionary, homeware, gifts and novelties and sporting goods.
The firm will also be showing Yu-Gi-Oh 5D's. Upper Deck has launched a line of toys in the UK and key territories across EMEA, while the likes of apparel, costumes, calendars, publishing, stationery and puzzles are also planned.
From the 4Sight portfolio, fashion brand Chicaloca - which the firm is representing in the UK, France and Belgium - plus The Kennel Club and Crufts will be on display.
"We are thrilled to show such a variety of properties and we expect considerable interest from prospective partners across a wide range of categories," says Sandra Vauthier-Cellier, MD.

American Greetings Properties
Booth 4463

This autumn, AGP will be celebrating 30 years of Strawberry Shortcake. Working with global licensing partners Hasbro, Fox Home Entertainment and Cookie Jar, AGP will be introducing new toys, a CGI animated DVD and books, while other promotions will include a QSR initiative at a top fast food chain in Q4.
CPLG, Cookie Jar's licensing arm, continues to work with AGP as the global agent for Strawberry Shortcake. The brand has almost 500 licensees worldwide and has generated more than $3.2 billion in worldwide retail sales since 2002.
Care Bears, meanwhile, will also form a key part of the booth. The brand has notched up over $2.6 billion in global sales since 2002.
AGP will also be presenting new brands Maryoku Yummy - a pre-school TV series launching in the autumn - and Twisted Whiskers, with a CGI show airing later this year.

Art Impressions
Booth 4064

New developments for Milky Way & the Galaxy Girls, plus the agency's own property So So Happy will be on the booth.
Tween-targeted Galaxy Girls launched last December with a line of collectible dolls at FAO Schwarz. A book, written by creator Lauren Fuast, is due to hit shelves in May.
So So Happy, meanwhile, is a fashion oriented brand for teens and young adults, with a Japanese pop culture vibe. Apparel from Mighty Fine launched at Hot Topic in the spring, with the brand also gaining fans through music tie-ins, animation and social media.

Bang on the Door
Booth 4378

BOTD will be showcasing its character ranges including Fabric Animals, Fairy Girl, Classic Animals, Pony Girl and Make Me Famous.
The firm is keen to meet licensees and retailers to build on the already successful programmes in place in the UK, Belgium, Holland, Korea and Brazil. Current licensees include Blueprint Collections, Portico, Little Star Creations and Hallmark.
Blueprint's new line of BOTD Fabric Animals stationery and bags is key for the firm, especially taking into account the success of the first wave of product last year.

BBC Worldwide
Booth 5459

BBCW will be debuting an all-new two story booth, featuring viewing rooms and brand viewing stations for many of its properties.
In addition, the firm is sponsoring the show's first ever wall of merchandise featuring product from its whole portfolio - this will be seen by all attendees as they enter the convention center.
BBCW will be seeking new partners for both its children's and family brands as it continues its international expansion. In The Night Garden will be looking to make a big splash, while the firm will also be displaying Little Airplane show 3rd & Bird, as well as key kid's properties Charlie & Lola, Teletubbies and Tronji.
With an eye to expanding its family brands, BBCW will showcase the BBC Earth brand, which brings together all of the BBC's natural history content - including Planet Earth, Life and upcoming series, Human Planet and Frozen Planet.
Other licensing opportunities will be available for Lonely Planet, Top Gear, Doctor Who and Dancing with the Stars.

Beanstalk Group
Booth 5054

Beanstalk recently added Latina Magazine, Christopher Lowell, Carmen Electra and Countess LuAnn De Lesseps to its client roster. The firm continues to develop brand extensions for Ford, Stanley, AT&T, US Army and Paris Hilton among others.
Additionally, Beanstalk is currently developing home and garden products for HGTV (the shelter lifestyle TV network); lifestyle products for candy bar Airheads; and is continuing to expand the Ford licensing programme globally as well as move into new categories such as food.

Big Idea Entertainment
Booth 5431

A member of the Classic Media family, Big Idea will be showing its new licensing, promotional and retail programmes for its Veggie Tales brand.
Now in its 17th year, new products in several key categories are planned including confectionery, gift and plush, seasonal baskets and gift sets and sports products.

BRB Internacional
Booth 4807B

The Suckers brand is based on a TV series starring some very original peculiar toys that live inside cars.
Awarded the Kids Jury prize at MipJunior last year, Suckers is on air in a number of territories and has a selection of licensing agents, too including VIP (France), Euro Lizenzen (Germany), Hip Designs (Benelux) and Empire (Asia) to name just a few. BRB will also confirm partners for the US, Canada, UK and Ireland shortly.
Alongside Suckers, BRB will also be presenting Bernard, The Imp, Kambu and Canimals.

Brentwood Licensing
Booth 5621

A first time exhibitor, Brentwood represents a number of brands, properties, characters, artists and comics.
Peace Frogs is a 25 year-old brand with 20 stores in the US. Its famous Peace Frog van will be touring the coast of England this summer, stopping at beaches, festivals and surf areas to promote the brand.
Also on the booth will be Rubes Comics - which is printed in over 400 newspapers across the US - organic t-shirt brand Green Label Organic, art brand Love This Life and 1970s hair care brand Afro Sheen.
Upscale fashion brands PJ Salvage and Little Celebrity, art properties Robert Marble and Happy Art, plus vampire pet programme Banpaia will also be on display.

Bulldog Licensing
Booth 3729

The key focus here will be on playground craze Gogo's Crazy Bones, which is nominated in the 2010 LIMA Awards for Best Character/Toy Brand Programme of the Year.
A significant licensing programme is in place, covering publishing, apparel, celebration cakes, greetings cards, stationery, back to school, calendars and giftware. Licensees include Random House, Penguin, Poetic Gem and Infocado.
"Gogo's is one of the biggest brands around," says Bulldog MD Rob Corney. "The popularity of the core product is absolutely astonishing and we get reports of shortages from across the world, with retailers literally having to fly in extra stock simply to cope with demand. The property is sure to make a splash in Las Vegas."

CBS Consumer Products
Booth 3268

With a TV library of over 180 shows, CBS will be bringing a plethora of entertainment properties to Vegas.
New theatrical film opportunities include Consent to Kill by best selling author Vince Flynn, as well as the re-imagining of classic Western series Gunsmoke.
Following the reboot of the Star Trek franchise last year, CBS will be aiming to extend its presence across all retail channels with movie, classic and branded products targeting new fans and collectors, timed to coincide with the follow up film in summer 2012.
In addition, Television City will honour the 50th anniversary of classic TV series The Andy Griffith Show, plus upcoming milestone anniversary campaigns for I Love Lucy and Mighty Mouse. Meanwhile, among the primetime series, look out for new merchandising categories for NCIS, CSI, 90210 and America's Next Top Model among others.

Chapman Entertainment
Meeting Room 6023

Chapman will be showing its new BBC-acquired properties, Little Charley Bear and Rah Rah The Noisy Lion.
Valerie Fry, director of licensing at the firm, offers: "We are excited to present our latest properties to international licensees and agents. The show also provides a great opportunity to update our international agents on Roary the Racing Car and Fifi and the Flowertots, as well as appoint our final international agents on Roary."

Booth 3264

Olivia is headlining the firm's portfolio this year. Based on the book series by Ian Falconer, Chorion is building Olivia into a global franchise with an expanded line of books, apparel and accessories, due for launch in the US later this year. Spin Master is on board as global master toy partner, while other lead licensees include Simon & Schuster, Nickelodeon Home Video and Sony Home Entertainment.
With over 280 licensees worldwide, the Mr Men and Little Miss brand continues to grow. This year will see it expand into apparel and accessories for infants in the US, UK and Australia. Digital activity is also in the pipeline, following the success of the downloadable digital books from Scrollmotion, while plans are also underway for the 40th anniversary in 2011.
The World of Eric Carle will also be highlighted, alongside Noddy, with new CGI series Noddy in Toyland continuing to roll out around the world.
Other properties on the booth will include The World of Beatrix Potter - with new animation for Peter Rabbit in development for 2012 - Octonauts, Gaspard and Lisa, Spot, Paddington Bear and Flower Fairies.

Classic Media
Booth 5431

Following a successful UK launch earlier this year, Tinga Tinga Tales will premiere on Playhouse Disney in the US in 2011. Key licensing categories have already been secured in the UK, including toys (Bandai) and publishing (Penguin).
TTT is joined by Guess with Jess in Classic's pre-school line-up. Airing on Cbeebies in the UK since November 2009, products from master toy Fisher-Price and master publishing partner Egmont, recently hit retail. The series has also launched in Canada on Treehouse.
Classic will also be celebrating a key anniversary - Santa Claus is Comin' to Town is 40 years old and has been given a fresh new look, while it will also be available on Blu-ray for the first time. In addition to Christmas, execs will be discussing seasonal solutions for other holiday periods, including Halloween with Casper the Friendly Ghost.
Where's Wally? is also continuing to build momentum in different areas of licensing, the most recent being the interactive category with an iPhone and iPod app.
Postman Pat, of course, will also be a key part of the booth.

Booth 4823

The firm’s Barcode Kitties programme has roughly doubled in size over the last three years and has recently launched in Japan (where the idea for the property was originally born), while design-led fashion brand Pink Cookie and character property It’s Happy Bunny are making significant in-roads. At Licensing International, the firm will be showcasing family entertainment brand Ringling Bros and Barnum & Bailey (The Greatest Show on Earth) and (not so) Scary Monsters alongside the three brands above.

DHX Licensing
Booth 4611

The dedicated L&M arm of DHX Media is heading to Vegas with a slate of established pre-school properties, as well as a new multi-platform boys brand.
The pre-school offerings include Animal Mechanicals - which is launching in the US this autumn - Dirtgirlworld and Grandpa In My Pocket, which has enjoyed significant success in the UK and is currently building up licensing momentum.
New property Gaia Nathan, meanwhile, is a multi-platform brand for six to 12 year-old boys that combines stackable, collectible figurines, trading cards and a digital gaming universe. The property is comprised of six worlds, each with its own series of characters.

Disney Consumer Products
Booth 4432

A major presence on the show floor, the DCP booth will be a strong mix of evergreens, current hits and upcoming properties.
Film brands Disney-Pixar Toy Story and Disney-Pixar Cars will have a key focus, along with Tron, Pirates of the Caribbean, The Muppets, Brave and Monsters, Inc.
Mickey Mouse and Winnie the Pooh will be flying the flag for the evergreen favourites, while newer properties including Phineas and Ferb, Baby Einstein and Hannah Montana will also be on show.

Dissero Brands (Rachael Hale)
Booth 3876

The Rachael Hale brand has had a strong start to the year, with Wal-Mart requesting the brand's in-store product offering be extended after it outsold the retailer's other licensed brands by two to one.
H&M, meanwhile, has already extended its Rachael Hale apparel line, adding handbags, jewellery and girls' ballet dresses.
Since launching in 1996, the animal-based brand has gone from strength to strength, with representation across a wide range of categories in 60 countries. New markets being explored include Korea - where Asiana Licensing has just been appointed - China and South East Asia.
New photographic design property Wag Alley will also be featured at the show. Targeting boys, the brand features a line-up of larger than life dog characters - from pirates and army commandos to soccer stars, racing drivers and skateboarders. Each image depicts a dog 'character' and is supported with a suite of themed graphics.

Dreamworks Animation
Booth 5639

The firm will be concentrating on its hit Shrek franchise, plus recent success How To Train Your Dragon.
Other properties on display will include Kung Fu Panda, Penguins of Madagascar, Megamind, Puss in Boots and Madagascar.

E1 Entertainment
Booth 3885

One of E1's key objectives during the show will be to highlight plans for the long-term growth of Peppa Pig, both in the UK and international territories.
The firm will also be focusing on raising the profile of Ben & Holly's Little Kingdom, discussing plans for its UK retail launch later this year.
The firm's dedicated film licensing division has recently enjoyed success with Astroboy, and will be looking for further positive reactions to the Twilight series (for which E1 has the UK licensing rights). Latest film property Mr Nice, based on the best selling memoirs of Howard Marks, will be available for licensing from the autumn.
Another priority for the firm will be to highlight the current and future international expansion plans of the business to raise industry awareness of E1 Entertainment among all international territories.

FremantleMedia Enterprises
Booth 2668

Headling FME's slate will be The X Factor, Idols, Rebecca Bonbon and The Adventures of Merlin. The international success of these brands continues to drive solid interest with licensees globally.
The X Factor airs in 20 territories, while Idols is broadcast in 44 and American Idol will be celebrating its tenth anniversary in 2011. Merlin, meanwhile, has been picked up by broadcasters in over 180 countries and is enjoying a successful licensing programme including publishing, dress up and games, while Rebecca Bonbon continues to grow with new deals across Europe and an upcoming appearance at the Japan Expo in Paris.
The FME Americas team will also be presenting Golden Boy, a clothing and lifestyle brand from boxer Oscar De la Hoya. Opportunities are available in apparel, sportswear, footwear and accessories.
Other properties on the booth will include FME's slate of game shows, plus Danger Mouse, Britain's Got Talent, H20: Just Add Water, The Elephant Princess, Mashimaro, MasterChef, The Biggest Loser and Grand Designs.
FME will also be looking to meet more IP owners to grow its third party portfolio.

Giochi Preziosi Group
Booth 4409

Beginning life as a toy brand in 2005 in Italy, following its international launch in 2008, Gormiti has become one of the fastest growing boy brands in Europe.
The first season of the TV series Lords of Nature Return began airing last autumn, while season two is due to hit later this year.
"The good versus evil nature of Gormiti, together with the countless possibilities with characters and tribes, lends itself perfectly to merchandising across many sectors and there are many opportunities to explore in Vegas," says Graziano Delmaestro, licensing director for the firm. "One growth area is publishing and several excellent publishing partners across the globe are in place."
In addition to Gormiti, Giochi Preziosi will also be showcasing Puppy in My Pocket: Adventures in Pocketville. The TV series is expected to debut this year in Italy and internationally in 2011.

Hasbro Entertainment & Licensing
Booth 4446

Last year was another massive year for the Transformers brand, and it will again form a key part of Hasbro's presence in Vegas this year.
Lining up alongside it will be family favourites Monopoly and Scrabble, plus Tonka, Playskool, Littlest Pet Shop, Nerf and My Little Pony.

Hit Entertainment
Booth 5426

Angelina Ballerina will welcome a new toy line from global master toy partner Fisher-Price, hitting Target stores this autumn. The range will include dolls and figurines and will launch in tandem with a new episodic DVD - Love to Dance - and a series of book titles from publishing partner Penguin.
This complements Angelina Ballerina's specialty programme with Madame Alexander in FAO Schwarz. Products are set to launch in the rest of the world during 2011. New episodes of The Next Steps will be airing in the US and the UK from September, with the series slated to launch in 30 more territories this year.
Thomas & Friends, meanwhile, is celebrating 65 years this year, and will be a key property on the Hit booth. New toy lines, CGI content and themed live events are all planned.
Fireman Sam, Bob the Builder, Barney and Rainbow Magic will also be presented.
Hit will also be representing Aardman's Shaun the Sheep, Wallace & Gromit and Timmy Time, alongside Chapman's Roary the Racing Car and Fifi and the Flowertots.

ITV Studios Global Entertainment
Booth 5659

Pre-school show Pocoyo will be airing on Nick Jr across the US from late spring, as well as continuing on Univision's Planeta U, WGBH Boston and Discovery Familia.
As Coronation Street eases closer to 50 years on British TV screens in December, the licensing programme has stepped up a gear. Over 30 licensees are on board, offering products from gifts, greetings, dress up, toiletries, apparel and a Premium Ale. Further development is planned for 2011.
The Dancing on Ice programme is also growing. Ghostlight has launched a Nintendo Wii and DS game based on the show, while George Street has designed dress up costumes and loungewear. Further opportunities exist in dolls and play-sets, inline skate, personal care, nightwear and bedding.
Meanwhile, Come Dine With Me is now available for licensing. An exclusive line of gifts including food prep, seasonings and tableware will be available from a major UK retailer for Christmas 2010. Other categories in discussion are board games, social stationery, tableware, cookware, gifts and stationery.
Finally, the seventh season of Hell's Kitchen (USA) is due to air on Fox, again featuring Gordon Ramsay.

Booth 4229

The healthy lifestyle brand is continuing to build on its global popularity. In the US, LazyTown has aligned itself with Michelle Obama's Let's Move initiative, with Sportacus meeting the First Lady at a special event in March.
A deal with Windmill will see a range of natural vitamins go into over 20,000 retail outlets in the US, while a new broadcast deal is also due to be announced shortly.
Various initiatives to promote healthy eating and an active lifestyle are also ongoing in other territories.

Lisa Marks Associates
Booth 4820

LMA is partnering with USA Sevens Rugby to bring the first ever rugby licensing initiative to the US. This is the largest annual rugby event held in North America and the fastest growing rugby event worldwide. Rugby Sevens was recently voted for inclusion in the 2016 Summer Olympics. LMA is looking to launch apparel, accessories, sporting goods, publishing and video games.
The firm will also be introducing Billy Attinger's latest creation, Jack Squat, The King of Leisure. Men's apparel is already planned, while LMA is also eyeing up accessories, stationery, publishing, art, gifts, entertainment and mobile content.
The Martin guitar brand will also be developed across key categories including apparel and accessories, fragrance, furniture, home décor, publishing, arts, gifts, collectibles and stationery. This will be the first licensing programme in Martin's 177-year history.
Finally, Jem Sportswear and Awake has signed as the master apparel partner for Scarlett & Crimson, while LMA is looking to move the brand into a number of other areas including toys, stationery, video games, home décor and cosmetics among others.

Booth 4455

Already established in the UK, Australia, Germany and a number of other countries, Chuggington is now making in-roads in the US market. The series premiered on Playhouse Disney in January and airs six days a week.
Ludorum is currently building a comprehensive US licensing programme which will launch in 2011. Learning Curve, Scholastic, VTech and Anchor Bay among others are already on board.

Booth 2157

Lunartics will be represented by Creative Brands Group for product licensing and brand development in North America.
A new style guide will be unveiled - marking the first time that the individual elements of the brand have been brought together and broadened into a collection of lifestyle applications. Target categories will include toys and games, stationery, apparel and collectability.
Lunartics will also be working with CBG to finalise a number of ongoing licensing, media and publishing conversations to help lay the foundations for a long-term licensing programme. MD Simon Harris says: "The Lunartics brand is without doubt one of global appeal and potential, and the US market is core to its international development."

Marvel Entertainment
Booth 5632

Marvel has a number of key initiatives planned for the show, with the firm having already received a boost thanks to the success of Iron Man 2.
Forthcoming films include Thor (May 2011), The First Avenger: Captain America (July 2011) and The Avengers (May 2012). Marvel is looking to establish the 'Avengers Assemble' as an umbrella theme, which will provide licensees and retailers with the opportunity to develop integrated, long-term consumer products programmes based on the individual films and the overall story arc.
A number of blue-chip partners are already on board - including Hasbro, Hallmark, Crayola and Maisto - with Marvel now looking to add to its top-tier partners.
In addition, the firm is continuing to build the programme supporting its TV animation - such as The Super Hero Squad Show - as well as broadening its female focus with the expansion of a lifestyle brand targeting the female demographic.

Nelvana Enterprises
Booth 4832

Babar and the Adventures of Badou will see the character get a 21st century update. The CGI series introduces King Babar's grandson, Badou, as well as a cast of new characters. Confirmed broadcasters include TF1 in France, YTV in Canada, Disney Channel in Japan, Spain and Italy.
The latest season of Bakugan - Gundalian Invaders - will be looking to build on the success at last year's show, where the property scooped two LIMA awards. It is nominated in several categories again this year, with Spin Master's toy line performing well, alongside strong video games, publishing, apparel and party goods lines among others.
Beyblade: Metal Fusion is already causing a stir, with the series due to air on Cartoon Network in the US, Canada's YTV and Nicktoons in the UK. The new toy line features a metal gear system and an online virtual battle component; since its relaunch in Japan in 2008 by Tomy, over 17 million tops and accessories have been sold.
Hasbro has been appointed the master toy licensee for the new line in most international markets outside of Asia. Nelvana has also appointed a number of international agents to boost the brand.
Finally, more news will be available on Franklin and Max & Ruby.

Nickelodeon Consumer Products
Suite 18

NCP will be looking to extend the presence of The Last Airbender across all retail channels, with movie-branded products targeting fans timed to the release of the M Night Shyamalan film.
Additional merchandising partners will be announced at the show, joining global master toy licensee Spin Master and global interactive games partner THQ.
This year marks the tenth anniversary of Dora the Explorer, and the 'Beyond the Backpack' drive is already well underway, with partners including Mattel, Mega Brands, Hasbro, Random House and Wiley among others.
The firm will also be boosting the licensing programmes for Spongebob Squarepants and iCarly, as well as newcomers Big Time Rush and Team UmiZoomi.

Paramount Licensing
Booth 2861

Upcoming films currently being licensed include Paranormal Activity 2 (October 2010), Rango (March 2011), The Adventures of Tintin: Secret of the Unicorn (December 2011) and Mission Impossible IV (2011).
Paramount Licensing will also continue to build on programmes for classic properties such as Breakfast at Tiffany's, Top Gun, Footloose, The Godfather, Grease, It's A Wonderful Life, Up in Smoke and The Warriors among others.

Pyramid International
Booth 2274

Pyramid will be adding new Glow in the Dark posters to its portfolio. Product will be launched for Toy Story, Tron, Cars and Nightmare Before Christmas, while there will also be a number of halloween images available for seasonal promotions.

Rainbow SPA
Booth 4427

Rainbow SpA will be focusing on the PopPixie brand, with broadcast dates for the series currently being finalised on France Television, RAI, Canal Panda, RTI and Teletoon among others.
Master toy licensee Bandai will be launching action figurines, plush, play-sets and accessories this autumn. A number of apparel licensees are also signed up - Italian firm Mirtillo will develop 70 products per collection (spring 2011-2013) for example. Similar plans are being developed by Carel in France and Leomil in Spain, Portugal and Scandinavia.
Huntik: Secrets & Seekers continues to perform well. Panini distributes action figurines, flow-packs, comic books and sticker albums in Europe, while Upper Deck has the master toy licence and trading card game. A Nintendo DS game is also being developed by Rainbow Media.
Completing the line-up will be Winx Club and Maya Fox.

RDF Rights
Booth 2661

Pre-school show Waybuloo continues to enjoy success both on and off screen - a new series is currently in production and 27 licensees are in place. Mister Maker, Cbeebies' number one arts and crafts show for pre-schoolers, also has a new series in production and has been enjoying a strong time at retail.
Other RDF children's properties include live action show Yo Gabba Gabba, which has recently seen a sold out live tour in the US and an appearance at the White House.
Other brand highlights will include Mr Bean, currently celebrating its 20 birthday. On TV, the live action version is now licensed to over 60 territories and the animated series in 40. A retro range of clothing is due to launch, as is a DVD, later this year.
Finally, RDF will be showing off online phenomenon and viral hit, Simon's Cat, the newest addition to its portfolio. RDF will be seeking licensees in a wide range of gifting categories.

Booth 6025/6030

The popular lifestyle company is turning 50 in 2010, kicking off a year-long celebration in August, based on its 'small gift, big smile' philosophy.
The firm is planning a number of unique co-branded collaborations, specially designed products featuring its characters and fan-based events worldwide.
First up will be special co-branded collections this summer. Brands involved will include Demeter Fragrance, Brunswick bowling balls, Mimobots, PEZ, Jelly Belly and Build-A-Bear Workshop. Characters will appear together for the first time on a number of items including laptops and iPhone cases.
There will also be plenty of small gift items such as pens and notebooks, coin purses, key caps and lunch cases.

Sesame Workshop
Suite 3

Sesame Street, and specifically Abby, continues to be a key focus. Best friend to Elmo, the character of Abby is all about problem solving and aims to embody the 'wonderment' of a three year-old.
New toys, DVD, apparel and books are planned, while Abby has her own CGI segment - Abby's Flying Fairy School - on Sesame Street. The character also regularly appears at the show's theme park Sesame Place and on Sesame Street Live. Together with Elmo, special appearances are planned in Sydney, Melbourne and the Gold Coast of Australia from July as part of the brand's 40th anniversary celebrations.
In addition, Sesame Street content is now available on iTunes, including TV episodes, movies, apps, music and podcasts.

Sony Pictures Consumer Products
Booth 3272

Sony has some big name films hitting our screens going forward, with Vegas being a prime opportunity for would-be licensees to take a look.
On the slate will be The Smurfs, The Karate Kid, Ghostbusters and Green Hornet, as well as the next in the Men in Black franchise, plus Arthur Christmas, Pirates and Hotel Transylvania.

Target Entertainment Group
Booth 4080

Target's main focus in Vegas will be on the PlayStation brand as well as its related software IPs.
The brand includes the main PlayStation logo, plus the format logos for PSone, PlayStation 2, PSP and PlayStation 3; the Dualshock 3 wireless controller designs; plus well-known PlayStation symbols and phrases like 'The Game is Just the Start'. Opportunities for licensing include stationery, apparel, bags, toiletries and homewares.
Target is also looking to build on the existing programmes for IP such as Sackboy from LittleBigPlanet, plus family-targeted IPs Invizimals and EyePet.
Other properties on the booth will include fashion and lifestyle brand Brit Chicks, plus pre-school animation Fluffy Gardens.

The Licensing Company
Booth 5263

The brand extension agency will be presenting its varied portfolio, ranging from food names, through to brands such as The National Trust and its entertainment properties.
Visitors to the booth will be able to take in the likes of Jim Beam, Kalua and Malibu, Welch's and Jelly Belly, Love Is, Umbro, Cosmopolitan, Perrier, The Food Doctor and Airwick among others.

Toei Animation
Booth 1953

Headquartered in Tokyo, Toei is one of the world's most prolific animation studios, with offices in LA, Hong Kong and Paris. Since it was founded in 1956, the firm has produced more than 9,900 episodes of TV series and 192 feature films.
Key franchises on the booth will include Digimon, Dragon Ball, Master Hamsters and Sailor Moon among others.

Turner CN Enterprises
Booth 5046

The EMEA division will be joining Cartoon Network Enterprises at the show, with the focus firmly on its line-up of boys properties.
New for 2010, the team will be showcasing new property Generator Rex, with partnerships with key global licensees due to be announced during the event.
The slate will also focus on the EMEA roll out of Ben 10 Ultimate Alien, launching in the UK in October and all other EMEA territories in spring 2011. The show will also be used as a platform to reveal plans being developed for 10.10.10, a period of Ben 10 celebrations which will begin on October 10th and will include a variety of territory wide retail and marketing activities including retail promotions, events, stunts and PR promotions.
Bakugan will feature on the EMEA agenda with news of the launch of the licensing range to support the new TV series, Bakugan New Vestroia, including Spin Master's toy line.
Finally, the firm will also be announcing the licensing programme launch of Hero 108, a co-production with Moonscoop and Gamania. Playmates is on board as the master toy licensee with product arriving from Q4 2010.

Universal Partnerships & Licensing
Booth 2968

UP&L will be presenting five key films. These will include action comedy Scott Pilgrim vs the World (due August 2010) - with Ubisoft already secured in the interactive category; animation/live action mix Hop (April 2011), which stars Russell Brand as the Easter Bunny; Fast Five, which is the latest installment in the Fast and the Furious franchise starring Vin Diesel and Paul Walker (June 2011); and action adventure Cowboys & Aliens (July 2011), featuring Daniel Craig.
Psychological thriller The Thing (2011) is also available for licensing.

V&A Licensing
Booth 4376

V&A has been nominated for two LIMA Awards this year: Best Art Programme and Best Art Licensee.
The firm will be offering visitors to its stand a glimpse of the world's best source of textile design, including the Horrockses Fashion Archives of the late 1940s and 1950s.
The textile and wallpaper collections cross a multitude of periods and design styles including traditional floral, oriental and graphic prints from a period of more than 2,000 years.
The V&A has collected both textiles and dress since its earliest days and its collection of dress and accessories dates from the 17th century. It has been particularly successful in the licensing world with its floral designs across bed linen, furnishing fabrics and gifts. Notably, the V&A Anemone bedding range won Best Licensed Brand Product in the UK Licensing Awards 2009.

Warner Bros Consumer Products
Booth 3254

Leading WBCP's line-up will be summer 2011 film, Green Lantern, while Harry Potter remains a cornerstone property, with The Wizarding World of Harry Potter opening in June at Universal Orlando Resort and the first part of the seventh film planned for release in November 2010.
WBCP has partnered with Olympic champion Nastia Liukin to create Supergirl by Nastia, the first lifestyle merchandise collection of its kind for girls, available exclusively at JCPenney from July.
The firm's all-star line-up also includes DC Comics' Batman and Cartoon Network series Batman: The Brave and the Bold, as well as perennials Superman, Wonder Woman and The Flash. Looney Tunes, Scooby-Doo and Hanna-Barbera also remain core properties.

Booth 3981

The gallery of Withit icons was developed in the 1990s and has been licensed since 2001. Since then, the characters - including Cheeky Monkey, Glamour Puss, Mad Cow, Lost Sheep and Chocolate Moose - have become a success in more than 50 countries, across a wide range of categories including apparel, nightwear, stationery, bags and accessories.
Recent deals include a partnership with Claire's Accessories for a specially designed line of stationery, bags and backpacks, featuring Cheeky Monkey and a skull and crossbones motif. The launch takes place on June 7th, just ahead of the show.
Withit has also renewed its direct to retail deal with C&A across more than 1,000 stores in Europe for a second term.
"We'll be showing a UK-themed range of apparel and accessories to emphasise the 20-year heritage of this British brand," says Withit's creative director, Brad Caines.


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Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019