is two

Dedicated trade site celebrates second birthday, as unique visitors and page views continue to grow.
Publish date:
1_Licensing logo.jpg is celebrating two years as the leading source of news, analysis and opinion for the worldwide licensing community.

The site was launched on September 25th 2007 with a readership of over 8,000 industry professionals. Since then, it has succeeded in changing the way the business expects to receive its news, with its daily digests and breaking newsflashes now being sent to over 11,000 people in the industry.

Unique visitor numbers continue to grow - hitting a new high of 28,884 in July (Source: Google Analytics), with 74,333 page views during the same month.

To celebrate the milestone, a number of staff changes have also been made to strengthen the site even further. Ronnie Dungan is now managing editor of, while Katie Roberts has been promoted to the role of deputy editor.

“ has been a stunning success since it launched from a standing start two years ago," said Dungan. "The second-generation site-build earlier in the year saw it solidify its already strong foundations and was met with an overwhelmingly positive reaction. It consistently delivers the content that the sector wants and continues to progress towards becoming the industry’s hub for news, data and opinions which mirror the vibrant market it serves. Nowhere else, online or in print, will you find this sort of coverage and this is reflected in the consistent rises in traffic.”

If you are interested in finding out more about advertising your brands on, please contact John Barratt on 01992 535647. Packages are available to suit all budgets.

To discuss editorial opportunities, please contact Samantha Loveday or Katie Roberts on 01992 535646.

The team will be at Brand Licensing Europe on September 30th and October 1st on stand 603.


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