November stats from Google Analytics show that Licensing.biz boasted 30,767 unique visitors for the month, bursting through the 30k mark for the first time and recording its third consecutive month of growth.
Page views were also strong, with the data showing a figure of 71,635.
A month-long focus on the boys sector helped to pull in extra readers, as did profiles on brands and companies as diverse as Batman: The Brave and the Bold, Honey Monster, Miami Ink, The Royal Opera Company and Characteristix.
“In the two years since launch, the team have worked incredibly hard to establish Licensing.biz – from a standing start – as the dominant force in trade publishing in the sector,” said publisher Stuart Dinsey. “While 2009 has been a fantastic year for the site, 2010 will see even more developments, high profile international tie ups and quality content. You really don’t need to go anywhere else for news, views and analysis on the licensing business.”
December will see a focus on the industry services sector, a territory report on Russia, plus an analysis of how the industry has coped since the demise of Woolworths.
For further details of 2010 advertising packages – or to see the November Google Analytics report – email Adrian Miles.