Licensing.biz tops 12,000 uniques

The only daily resource for buyers and licensing professionals hits another traffic high in June.
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Official data from Google Analytics has shown that Licensing.biz achieved its best performance for page views, sessions served and unique visitors during the same month as our extensive coverage of the Licensing International show in New York.

According to the new figures, page views grew by seven per cent in June to 37,294, sessions were up eight per cent to 20,578 and, importantly, unique visitors grew by 14 per cent to 12,203.

Some 11,100 people are now receiving our daily news bulletins and breaking news flashes, while our international readership now stretches to countries including the US, Australia, Canada, mainland Europe and Hong Kong.

“These Google Analytics stats completely vindicate our decision to launch an online-only resource for the licensing market. We are only six months old, but we are now the market leader by a long, long way,” commented Licensing.biz publisher and Intent Media managing director Stuart Dinsey.

“The licensing industry needs quality information and the kind of dedication to its community that Licensing.biz has been delivering. Samantha Loveday and her team have done a very fine job indeed.”

Those logging on to Licensing.biz will find around 200 news stories a month, plus features, Q&As with leading industry execs, opinion and analysis, company and brand profiles.

In addition to this, July sees the start of our monthly sector spotlights.

This month's chosen area is pre-school - in association with Hit Entertainment and Big & Small.

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