Back in May, the licensing industry marvelled at the feat of 11 brave souls who had taken on the task of swimming around the Maltese islands of Malta, Gozo and Comino in aid of the Light Fund, following their progress through a series of blogs exclusive to Licensing.biz.
Now, we can marvel at the amount of money they raised - £49,138.91.
£43,348.91 of this has gone to the charity supported by the licensing industry, the Light Fund, for distribution to various charities.
£5,790 of the total was raised directly for the following charities by some swimmers: Royal Marsden Hospital, £4,490; Ronald McDonald Home Charity, £500; and The Children's Trust, £800.
"This project took two years of planning and organisation, however, it was not a solo exercise and I am both humbled and immensely encouraged by the goodwill and generosity that does emanate from within the UK licensing industry," Stephen Gould told Licensing.biz.
"Ten other swimmers put their faith in me and our chosen logistics partner - Swim Trek - and committed whole heartedly to the task in hand; the hours of drudgery up and down short course pools for endless hours in training preparation verged on torture.
"With over a hundred corporate sponsors supporting the swim, the team of 11 clocked up 194 miles over five days in the open sea around the islands of Malta, Gozo and Comino. They battled with the cold, rough seas and gales, sea sickness, the unknown of the dark blue abyss and, of course, the now infamous jellyfish stings.
"In short, an outstanding effort not just from the swimmers, but also from the industry at large. On behalf of all those who took part and all those who will now benefit, a very big thank you and here's to even greater things to come."