LIMA seeks speakers for 2017 education programs - Licensing.biz

LIMA seeks speakers for 2017 education programs

Opportunities are available across brand licensing, media, social media marketing, digital, advertising, PR and more.
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The International Licensing Industry Merchandisers' Association is inviting industry experts to participate as presenters in a range of professional programming including webinars, seminars and roundtable discussions, as well as its annual Licensing University.

LIMA’s speaking engagements provide experts from across licensing, retail, advertising, marketing and beyond the opportunity to share their expertise with important decision-makers across industries, including executives from major entertainment studios, top IP owners, professional sports organizations, leading agencies, and more.

“Our educational programs taking place around the world foster professional connections across multiple industries that can lead to long-lasting, business-enhancing strategic partnerships,” said LIMA President Charles Riotto.

“Each year, we enlist top experts in their field to lead discussions that provide the industry with the know-how to best position their companies and brands for optimal growth. At the same time, it is an ideal opportunity for leaders in many different areas of the business to showcase their expertise and gain valuable visibility.”

Previous LIMA programs have focussed on everything from case studies on emerging brands to identifying opportunities in growth markets such as India and China. Other topics have included location-based experiential programming, food and beverage branding and marketing, managing an overnight sensation, to name a few.

Areas of interest at Licensing University (which is held as part of Licensing Expo) include:

  • Detailed case studies on product and property introductions and brand extensions
  • Retail strategies and trends
  • Digital marketing strategies
  • Social media strategies
  • Forward-looking sessions on growth categories and market segments
  • Maximizing emerging media platforms
  • Globalization

Submissions can be made on the official LIMA website, and are due by Friday, December 18th.

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