LIMA study finds that licensed goods retail sales were up 4.4 per cent in 2016

Global retail sales of licensed goods and services hit $262.8 billion in 2016, the study has found.
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Global sales of licensed products and services continued their solid growth pace in 2016, rising 4.4 per cent to $262.9 billion, according to the 2017 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey.

Entertainment and character licensing holds strong as the largest industry category, accounting for $118.3 billion, or 45 per cent of the total global licensing market. Corporate/brand trademarks was the next biggest property type, generating $54.6 billion in retail receipts for 20.8 per cent of total revenues, followed by fashion, with $31.1 billion (11.8 per cent of the total), and Sports at $25.3 billion (9.6 per cent).

The survey was conducted for the third year running for LIMA by Brandar Consulting, LLC.

“The 2017 Survey reinforces the positive momentum of licensed products worldwide and across all categories, especially the large and growing entertainment/character sector,” commented LIMA President Charles Riotto. “This year’s results also speak to the impressive reach and strength of licensing initiatives in growth markets around the world, contributing to the continued vitality of the industry.”

The US and Canada remains the largest market for licensed merchandise and services, with revenue accounting for 57.9 per cent of the global total, up slightly from 57.7 per cent last year. The Southeast Asia/PAC region was the fastest growing of all areas worldwide, with 6.8 per cent year-on-year growth; it now accounts for 3.4 per cent of global licensing revenue.

Further information from the LIMA Annual Global Licensing Survey will be published on LIMA’s website via the Inside Licensing news feed. Non-members can purchase the survey at


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