Licensing industry trade body, LIMA is looking to make use of social networking sites Twitter, Facebook and Linked-in to forge closer links with the UK business.
LIMA is aiming to encourage the UK licensing community to share their views and ideas between members. The move follows the success of the US LIMA Linked-in group, which boasts over 1,700 members and hosts regular discussions on licensing issues.
"Many of our members have found social networking sites to be valuable online tools for developing their businesses and their personal careers," said Kelvyn Gardner, MD of LIMA UK. "However, until now there hasn't been a single official grouping or page that focuses solely on the UK licensing market. We hope to change that and I hope that people will be encouraged to join in."