The time has almost come for the intrepid cyclists taking on the 300-mile London to Utrecht cycling challenge in aid of The Light Fund to get on their bikes - with the group set to leave the Emirates Cable Car at the O2 at 8.30am on Tuesday, June 30th.
The group is aiming to raise £50,000 for The Light Fund - with the total currently standing at £45,000, plus €19,000 for The Children's Hospital in Utrecht.
Final preparations took place last weekend, with some of the group heading out for a 62-mile training ride. As well as the large amount of miles, the group also had to deal with bleeding nipples on a 20 per cent incline hill climb (TMI, guys), the destruction of its largest water bottle and contents when it was driven over by a keen motorist, angry locals in the chocolate box village of Hambledon and mixed messages at a public convenience just outside Henley (see below).
Execs from companies including Esdevium Games, Blues Clothing, Icon Live, Gemma, eOne, Trademark Collections, Max Publishing, Nickelodeon, Corsair, Sanrio, Collective Apparel, CPLG, Manchester City, MSB Accounting, Poetic Gem, Cherokee USA, Artists and Scientists, DRi, Rainbow Designs, Highlight PR, ESP Licensing and NJ Screenprints will all be part of the UK team.
Meanwhile, the Netherlands team will include execs from Mercis, Big Tent USA, World of Delights, Hubregtse, License Connection, Bambolino Toys, De Gele Trui Uitzenders and CPLG Benelux.
The organisers would like to say a huge thank you to the multiple sponsors of the Start and Finish line and the Beach Flags, meaning that, along with the branded jersey, it's going to be a colourful event.
Those who would like to donate towards the entire event (rather than sponsor an individual), simply click on this link to head to the new Justgiving page for The Light Fund.
In addition, any Dutch supporters who would like to donate towards the challenge, simply click on this link.
You can also head to the event's Facebook page - MFCCC - to keep up with progress and find more details and pics from the challenge.
Licensing.biz will be charting the progress of the group throughout the ride with a series of daily blogs, so be sure to log on throughout next week.