Lonely Planet celebrates 40th anniversary with limited edition Traveller magazine - Licensing.biz

Lonely Planet celebrates 40th anniversary with limited edition Traveller magazine

Lonely Planet Traveller magazine will feature four collectable covers and the first instalment of 'Lonely Planet's most ambitious feature to date.'
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The Lonely Planet Traveller magazine is celebrating the 40th anniversary of the Lonely Planet brand this month by offering reading four limited edition covers.

The latest title also includes the first instalment of what Lonely Planet Traveller has billed as 'one of the magazine's most ambitious series of features.'

The collectable covers feature a choice of four travel images and include a foiled and embossed central cover line, The world's 40 Greatest Travel Experiences. Each is taken from a feature reflecting the 40 favourite travel experiences by top teael writers and photographers working for Lonely Planet.

The four images are: the Aoraki Mount Cook, New Zealand; a penguin parade in the Antarctic; Monument Valley, USA and the Dodecanese, Greece.

The writers used mobile phones and video equipment to document the trip, sharing tweets, blog entries, map updates, photos and videos at www.lonelyplanet.com/across-the-planet.

Simon Carrington, publisher of Lonely Planet Traveller magazine, said: "Lonely Planet Traveller has made a real impact since it launched five years ago, bringing new readers to the travel sector with the ethos of the wider brand at its core.

"This is our most ambitious issue to date, celebrating the heritage of the world's greatest travel brand but also looking to the future.

"The Across the Planet project sees the magazine and wider brand working hand in glove to produce content that can be used in a variety of exciting multi media ways."

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