Mattel has teamed with SuperAwesome and its Box of OMG to deliver exclusive Ever After High themed sleepovers to young fans across the UK.
Over 6,000 kids will be targeted in the special Thronecoming sleepover parties, allowing friends to watch the special Ever After High episode and engage with specially created activities.
Girls will be recruited through an extensive media campaign, targeting over eight million children across key girl’s websites. 6,000 lucky youngsters will then be selected and sent the exclusive Ever After High themed Box of OMG.
“We are excited to be working with Box of OMG on this fantastic campaign,” said Denise Fillary, senior brand manager, Mattel UK. “It allows us not only to reach out to our consumers but really engage with them in a new and exciting way.”
Tiffany Tasker, SuperAwesome business development management, added: “We are incredibly excited to be working with Mattel on this exclusive Ever After High Box of OMG.
“It’s great to see brands using the SuperAwesome platform to harness our digital reach and physical engagement to drive excitement around the Thronecoming episode.
“We can’t wait to see the reaction across youTube as the boxes start to arrive in winners homes across the UK in the coming days.”