Carte Blanche Greetings is moving its brands into the digital space.
The firm - which owns the Me to You, My Blue Nose Friends, Violent Veg and Vivacious Veg brands - has developed Me to You My Place for Facebook.
Developed by Sharkius Games, Me to You My Place is free to play and incorporates elements of competition, treasure hunt, harvesting and gift sending.
In addition, Carte Blanche - which teamed up with AT New Media earlier this year - is launching Me to You and Violent Veg iPhone card sender apps, in conjunction with Infomedia. The range includes birthday, Christmas and New Year cards. The apps will be available at £1.79 and will include a free Lite version to allow users to trial the service.
"This is a groundbreaking move for the company as we enter the Facebook arena with the first game of its kind, at a time when social gaming is red hot and developing at a frantic pace," explained Jocasta Kelsey, marketing manager at Carte Blanche. "Me to You My Place works on many different levels as it reflects the established physical brand, is digitally relevant and gives players ownership of the game.
"It is a very exciting time in our evolution and we are fully embracing the new technologies that exist to take our story to current fans and new audiences across the world in digital media."