Monster Brands: Capcom talk their AW slate

As the publisher behind some of the most iconic game brands of all time including Street Fighter, Resident Evil and Monster Hunter, Capcom are a major player in the world of licensing. We sat down with licensing consultant Michele Pearce to find out more about the firm's upcoming projects.
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Please introduce your role within Capcom.

I joined Capcom Europe as licensing consultant a couple of years ago, and what really excited me was the historical breadth combined with the current vibrancy of the games they produce. From the new launches such as Resident Evil 7 at the start of the year through to the ongoing additional content releases and new title announcements from their strong IP catalogue, there is so much going on!

Tell us about Monster Hunter World.

Highlights for Capcom most recently, include the announcement in June at E3 for the forthcoming Monster Hunter World, which will be the first time this wonderful action game has a truly global release and available on multi-platforms. There is a palpable anticipation in the air already with fans and Capcom employees alike for this next big game release.

What is next for the Resident Evil franchise?

Resident Evil is on a high point in itself with activity continuing on the ongoing promotion for Resident Evil 7 and the upcoming console releases of Resident Evil Revelations. We’ll also have ancillary product in the pipeline to celebrate the series.

What new activity will there be around Mega Man?

Mega Man is a great retro favourite and with the Legacy Collection releases already announced for this summer, this great gaming franchise continues to delight its fans. Also the new TV series should start to air on Cartoon Network USA next year.

What plans does Capcom have for Street Fighter?

Street Fighter is everyone’s favourite and most experienced and nostalgic game players originally kicked off their gaming experience with Street Fighter. The current e-sports arena is the perfect foil for this game and in addition, with the 30th anniversary collection release for the iconic fighting game franchise it is a packed out mid-year. 

And finally, Marvel vs Capcom?

The Marvel versus Capcom Infinite release also hits the shelves in September to continue Capcom’s fighting game line-up, and everyone is talking about the ‘heroes’ from both Marvel and Capcom character roster coming to this game.

Tell us more about the licensed merchandise we can expect from Capcom this year?

My role as Capcom’s licensing consultant has been to make sure that there is a great range of product to accompany these games. Products that fans and aficionados of gaming could appreciate. HalfMoonBay is due to release their first homewares collection for Street Fighter and this will be followed up by a Mega Man range of products. Funko Europe has had a fantastic response to the Pop! Vinyl character collections for all 3 franchises of Street Fighter, Megaman and Resident Evil. There is a wealth now of apparel collections coming through from licensees, Bioworld Europe, Fashion UK, Cotton Division, Rubber Road and new lines to release from Innocent Clothing, Parks Agency, and Textiss underwear range. There will be more collectibles from IKON, plush from Pop! Buddies for Mega Man and Plush for Street Fighter from PMS also releasing later this year. We have all sorts of other new product lined up and the gaming licensing product is only going to become richer in flavour and depth. Definitely a licensing programme worth fighting for!

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