MY VIEW: Brand and deliver

The show's event director examines the rise of corporate brand licensing and how this will be reflected at Olympia.
Author:
Publish date:
6_BLE, Jessica Blue.jpg

Coca Cola has been doing it for almost a century and now more and more of the world’s biggest and smallest, oldest and youngest corporate brands are following suit and turning their hands to brand licensing.

With a worldwide retail sales value of $39.1bn in 2007 (an increase of 1.8 per cent on the previous year) and licensing revenues worth $1.6 billion, corporate brands represent the third largest segment of the licensing industry following the giant character and fashion categories.

To read the full opinion, click here.

Related

Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019