A new participant has been added to the list of industry names undertaking the forthcoming bobsleigh run in aid of The Light Fund.
Isaac Bear is taking part thanks to the efforts of the reception class at St Thomas More Primary School in Kidlington, Oxford. The children raised £50 through a sponsored silence to help Isaac on his way, as well as making Valentine's Day cards for the bear.
The class is taught by Charlotte Pashley, wife of Keith from The Keith Pashley Project, who is under instructions that a condition of the sponsorship money is that Isaac must ride the bobsleigh with him.
The challenge - the headline sponsor of which is Advanstar - is due to take place between March 2nd and 4th just outside Innsbruck.
The 47-strong group will be taking on a full size bobsleigh course originally built for the 1976 Winter Olympics. Likened to Formula 1 on ice, with a greater force of gravity on bends, participants will be hurtling down 1,500m of packed ice at speeds of up to 90mph. The pressure on the human body is immense and in a five-year racing calendar, bobsleigh athletes can expect to drop in height by an average of three centimetres.
According to Top Gear presenter Richard Hammond anyone who gets in a bobsleigh is "either brave, stupid or simply desperate to get on TV".
Thankfully the group - which includes Licensing.biz editor Samantha Loveday - will benefit from the experience of a team of British bobsleigh athletes, who are travelling back from the Winter Olympics in Vancouver to help out.
"It's wonderful to see support like this from the children at St Thomas More Primary and how they have embraced the challenge and the cause in their own special way," said event organiser Stephen Gould. "We are most grateful to them and we are delighted to have Isaac Bear on board as the latest participant. He's a very brave bear, a fantastic addition to the team and continues a long tradition of mascots for rather questionable sporting endeavours."
Corporate sponsorship opportunities are still available and interested parties should contact Gould by clicking here.