Having already announced the introduction of an interactive showcase at this summer’s Licensing International event in Las Vegas, Advanstar has now revealed that an all-new fashion category will be added to the show floor.
A number of exhibitors from the fashion industry have already pledged support. These include designer Bob Mackie, who turned heads earlier this month when he dressed Mitzi Gaynor when she took to the stage for Razzle Dazzle: My Life Behind the Sequins at San Francisco’s Herbst Theatre.
Footwear company Sketchers will also be appearing – the company has recently signed a deal to develop a line of branded children’s clothing with Adjmi Apparel.
Meanwhile, publishing, animation and licensing company Viz Media’s new J-Pop line of anime and manga-inspired apparel will appear, while Swiss video game apparel licensee Inno-Wear will be showing off its Kiddi-Play brand socks and underwear inspired by Nintendo games.
Licensing International 2009 runs from June 2nd to 4th at the Mandalay Bay, Las Vegas. Over 315 exhibitors have already signed up.