Fresh internet-influenced Italian brand GKRS is in search of licensees.
The GKRS is ‘a world of cute characters with a digital look and a modern spirit’. It’s a brand consisting of app-style cartoon characters and is targeting ‘smart and trendy’ males and females aged 12 to 45.
It wants to break into the following sectors: apparel and accessories, toys and games, stationery, housewares, publishing, gifts, health and beauty, food and beverages, fashion, promotion and education.
A statement read: “Inspired by the world of the social networks, apps and blogs, 21 special characters are born, each one with its own personality, style and attitude.
“The GKRS are iconographic beings that reflect the world wide web, they are connected together by the common ‘sharing’ spirit, and this spirit gives life to their world.”
More information can be found at www.thegkrs.com.
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