Advanstar has confirmed that NFL Players will be the headline sponsor of the annual Licensing Expo All-Industry Opening Night Party.
The event will be held on Tuesday, June 17th at Mandalay Bay Beach Club in Las Vegas from 8.30pm to 11.30pm.
Tickets are priced at $65, but are available at a discount rate of $50 for LIMA members. Ticket prices will increase as of June 1st.
The co-host and performer for the party will be announced shortly.
"We are proud to announce that this year's Opening Night Party will be held in association with NFL Players Inc," said Jessica Blue, VP of Licensing Expo. "This event was the most talked about part of the licensing year and we look forward to welcoming NFLPI and their player Brand Ambassadors to this exciting show and party in Vegas."
Steve Scebelo, NFLPI VP of licensing and business development, added: "We're excited to partner with Advanstar for a unique engagement at the 2014 Licensing Expo. There is no better event to showcase the full suite of services offered by our organisation as we seek to develop new partnerships with licensees, retailers and our fellow licensors, and to demonstrate how NFLPI can help provide solutions for all types of business situations.
"The Opening Night Party is a particularly ideal opportunity to showcase the powerful draw of access to NFL players."