Nickelodeon is teaming up with charity Red to debut SpongeBob Red, a collaboration to help raise money for the global fund and awareness of AIDS.
To kick start the partnership, designs by Jeremy Scott as a part of the Moschino Resort 2018 collection will launch at retailers and online in November.
16 different items will be available, spanning swimwear, apparel and handbags for adults and children, all featuring SpongeBob.
“SpongeBob SquarePants is one of the most iconic animated characters ever, and his fans span generations, demographics, cultures and continents,” said Pam Kaufman, CMO and president of global consumer products at Nickelodeon.
“We are proud to partner with Red to debut SpongeBob Red, and it is our hope that this collaboration can help shine more light on the need to fight against AIDS.”
The partnership will extend through to 2018, with all proceeds from all Moschino products going to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Deborah Dugan, CEO of Red, added: “This exciting creative collaboration between Red, Nickelodeon, Moschino and Jeremy Scott transforms the iconic and much-loved SpongeBob character into a force to fight AIDS with Red.
“The partnership will not only raise money to fight this preventable, treatable disease, but will also bring SpongeBob’s enormous fan base – young and old – into this critical fight.”
Jeremy Scott commented: “I’m excited to once again be doing a collaboration with Nickelodeon and SpongeBob SquarePants.
“Not only is he one of my favourite characters, he is beloved all over the world. I am also honoured to participate with Red as they have done such wonderful work fighting AIDS."