BBC Worldwide has confirmed that its flagship pre-school show In The Night Garden is now the number one infant licence in the UK toy market.
According to NPD data, ITNG earned almost £18 million (source: NPD, YTD October 2008) at retail based on YTD toy sales, of which BBC Worldwide receives a standard royalty.
"The value of In The Night Garden to us is in giving children across the country the chance to extend their experience of the fantastic television show through books, DVDs and toys," said Neil Ross Russell, MD of BBC Worldwide Children's & Licensing.
"The royalties that we earn from In The Night Garden also provide valuable revenue which is invested back into BBC programming and services."
Key commercial highlights for ITNG to date include over 60 licensees in the UK, the number one property for licensees Worlds Apart, DanJam, MV Sport and Leisure, VMC Accessories, Brands International Group and Bonbon Buddies, plus the sale of the show to 29 countries including Australia, Canada, Spain, France and Holland.