Throughout November, Licensing.biz will be focusing on the lucrative boys area of the market.
Coverage will include a mix of company and brand profiles, analysis of the sector and plenty of opinion.
However, at its heart will be a comprehensive run down of all the major brands currently targeting the boys' market - ranging from pre-school hits such as Roary the Racing Car, Thomas the Tank Engine and Fireman Sam, through evergreen favourites including Power Rangers, Pokemon and Ben 10 targeting a slightly older demographic, plus more adult brands such as Top Gear and The RAF.
Popular film licences - Star Wars, Indiana Jones, Hulk and Cars among others - will also be included, along with TV favourites such as Doctor Who and Torchwood.
If you would like to make sure your property is included in this guide, please contact Samantha Loveday for further details.
Editorial deadline is Wednesday October 29th.
If you would like to support your brand even more - and back up the editorial in the feature - a number of commercial opportunities are also available. Contact Adrian Miles for details of availability and pricing.