NPD has had a partnership with leading entertainment and leisure trade publisher Intent Media for eight years. But this deal is the biggest yet, covering more content and stretching across two of Intent's leading brands - Licensing.biz and ToyNews.
Jez Fraser-Hook, director of NPD, said: "NPD are very happy to continue to work hand in hand with Intent Media to provide quality insight into the challenging licensing market. We hope that readers find something of interest among the new articles and information to be provided.”
"This extended deal with NPD highlights our commitment to providing readers with high quality information in print and online," said publisher Stuart Dinsey.
"The partnership further underlines our market leadership position, which is proven by everything from Google Analytics stats to word of mouth. There is more to come too, including an iPhone business app for execs on the move and an expansion of our contract publishing and business networking solutions."
Intent Media also publishes the leading trade titles for markets such as video games, home computing, musical instruments, mobile content, live sound and cycling.