Brand Licensing Europe has confirmed the judging panel for this year's License This challenge.
David Riley, MD of Egmont Publishing Group, will chair the judging panel.
He will be joined by Darran Garnham, chief business development officer at Mind Candy; Bettina Koeckler, SVP EMEA at Fox Consumer Products; and Aysha Kidwai, MD of Indigo Lens.
Now in its third year, License This offers new creative concepts the chance to break into the global licensing industry.
It is open to any new property with roots in pulishing, art and design, television or digital media, and which has no merchandising deals already in place or pending.
The judges will select a shortlist of four entries which will be pitched to them in front of a live audience at BLE on October 17th.
The winner will receive a fully furnished stand at BLE 2014, worth £4,500.
"I'm very pleased to be chairing such an expert panel of judges for License This," said Egmont's Riley. "Over the past three years, License This has brought many strong new properties to the attention of a wide audience of potential licensees.
"A number of these properties have gone on to deliver significant licensing deals. I look forward to being part of this panel and to hearing industry experts evaluate a wide range of new concepts. It's going to be fun."
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