Advanstar has said that the industry is getting behind its new show, Brand Licensing Central & Eastern Europe, revealing that over half of available stand space is now reserved.
Taking place on March 8th and 9th 2010 at the VAM Design Center in Budapest, properties represented will include Jimi Hendrix, Thomas & Friends, Pingu, Bob the Builder, Lego, Peppa Pig, Fifi and the Flowertots, The Simpsons, Ice Age and Roary the Racing Car.
Local event partners are working with Advanstar to market the show in their established online communities and to their readers. Partners include retail market information providers PMR, global retail intelligence experts Planet Retail and BAATPE, the interface between Bulgarian apparel manufacturers and international buyers.
"We have been researching this territory for over a year and have been working hard behind the scenes to get the right event partners on board to ensure that we reach the best audience for our exhibitors," said event director Jessica Blue.
"The consumer appetite for licensed merchandise continues to grow at an exponential rate and now is a very exciting time to be involved in this marketplace."
For further information on the show, click here.