Brand Licensing Europe is launching a TV Lounge at this year's show to allow production companies and TV studios to unveil new properties to retailers in an exclusive area.
BBC Worldwide, ITV and Sky have signed up to use the lounge, which will be situated in the Olympia Room at the front of the hall, just off the main show floor.
Richard Hollis, head of UK licensing at BBC Worldwide, will present a raft of new and existing BBC properties, covering the phenomenal success of In The Night Garden, as well as revealing plans for Doctor Who in 2009 including a new style guide.
Hollis will also touch on prehistoric family drama Primeval, while the creators of 3rd and Bird and Harry and Toto - Josh Selig and Paul Shuttleworth - will be talking about their properties.
"We're delighted to be able to showcase our newer properties like 3rd and Bird in the TV Lounge environment and look forward to their promising success," said Hollis.
ITV, meanwhile, will be presenting its fresh new look and line-up including new properties Britannia High and The Prisoner, as well as new directions for Hell's Kitchen, Coronation Street, Emmerdale and I'm A Celebrity properties among others.
"The TV Lounge is the perfect opportunity to communicate all the recent hard work we have been doing at ITV," said Gustavo Antonioni.
Sky will present Brainiacs, Gladiators and Are You Smarter Than A 10 Year-Old.
"Following the success of the Screening Suite, we want to provide the television studios exhibiting at BLE with an equally impressive and relevant platform from which to present their forthcoming properties to an exclusive audience," explained Jessica Blue, BLE event director.