Pink Key Consulting has been appointed by Egmont Publishing UK as its exclusive licensing agent for its portfolio of classic comic materials.
Egmont owns a rich archive of classic comic artwork such as Roy of the Rovers, Battle (including Charlie's War), Whizzer and Chips, Misty and Tammy.
Roy of the Rovers has been a favourite for over 50 years, first appearing as a weekly strip in Tiger comic in 1954. A standalone Roy of the Rovers comic launched in 1976, selling 400,000 at its peak.
Meanwhile, the Battle series of comics features strips such as Charlie's War, Johnny Red, Major Eazy and Rat Pack.
Pink Key Consulting will be licensing an extensive archive of classic material including storylines, comic strips and front cover artwork, both in colour and black and white.
It is initially targeting the apparel, gifting and sportswear and equipment categories.