Poeticgem to debut new Dandy and Beano nightwear - Licensing.biz

Poeticgem to debut new Dandy and Beano nightwear

Classic images and characters including Dennis the Menace and Desperate Dan will feature in range.
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Poeticgem is set to debut a UK range of nightwear based on DC Thomson's classic properties The Dandy and The Beano.

The apparel specialist has taken classic images and characters from the brands to create the range of men's collection.

The comics, created in the late 1930s have enjoyed a success spanning decades, selling to millions of fans each week.

The new clothing range will feature some of the most popular comic strip characters, including Dennis the Menace, Minnie the Minx and Desperate Dan.

Poeticgem spokesperson, Elliot Matthews, said: "We are very excited about this new range.

"Both The Beano and The Dandy are absolutely iconic brands and their appeal spans the generations, so there is a huge market out there for this product and we are confident of a very strong performance at retail.”

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