Redan has snapped up the Pip character to appear in its top selling girl-focused Sparkle World magazine.
The greetings card brand will feature in issues from July onwards. It already has a presence in Signature Publishing's Easy Peazy magazine.
"Pip makes a lovely addition to the line-up of popular characters in Sparkle World magazine," said Julie Jones, publishing director at Redan. "The cute, distinctive imagery is very appealing to young girls and will look great in the magazine. We look forward to creating some fun and exciting pages for our readers."
Kirsty Guthrie, MD of KJG, the licensing agent for Pip, added: "This latest deal is further evidence of Pip's rapidly increasing presence and popularity."