RDF and Digital Outlook unveil Zoikz

The new children's property launches of Miniclip.com, with Egmont already on board.
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Zoikz is a franchise developed by Digital Outlook and RDF Rights, which is based on an idea by Dino Burbidge and developed and executive produced by Angus Fletcher.

Targeted at 8 to 12-year-old boys, the franchise will launch as a multilevel game with augmented reality trading on Miniclip, the online games website and a strategic partner for the property.

Egmont has signed as the global publishing partner and will initially be supporting the launch of Zoikz in pre-teen boys’ magazine Toxic to coincide with the Miniclip launch.

Jens Bachem, MD of Digital Outlook, said: “Launching a children’s character franchise as an online game with publishing, distribution and wider media exploitation partners on-board from the get-go isn’t just an innovative approach but also puts us in a strong position to make Zoikz a great success.”

Nigel Pickard, group director of family entertainment and drama at RDF commented: “We are delighted to be working on such an interesting project and are confident that this franchise will continue to evolve with the ultimate aim of creating a cross media brand of digital, gaming, publishing and television."

Debbie Cook, director of magazines, Egmont UK said: “We are excited to be part of the development of Zoikz. It’s a great concept with incredible appeal to pre-teen boys and we look forward to developing the story as the franchise evolves.”

Alexander Williams, head of games at Miniclip added: “This is a fantastic project to be involved with and our audience will love the challenge of the Zoikz game.

"Coupled with the offline components this is an exciting opportunity to build a great brand. Our aim is always to offer the best quality, free games available and this fits the bill perfectly.”


RDF Kids

RDF Kids is in the thrust of expansion, with the likes of Mister Maker and Yo Gabba Gabba already under its belt and a new brand on the way.

RDF Rights

In 1995, just two years after the RDF Media Group was founded, RDF Rights was formed in order to look after the licensing for the company?s television content.

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