Hit pre-school series Boj is making the leap from TV to print with the launch of its first stand alone Boj kids’ magazine.
In partnership with Redan Publishing, who already licences Boj for its hit multi-character titles: Fun To Lean Friends and Fun To Learn Favourites, will release the first dedicated Boj magazine in early 2016.
The new title called BOj Bag-O-Fun will feature a story and activity magazine, colouring book, card activity and a Boj figurine.
Julie Jones, joint MD at Redan, said: “We are delighted to be publishing a Fun To Learn Boj Bag-O-fun special.
“Since we started including Boj in our multi-character magazines, it’s become clear that not only is the brand a joy to work with, but it’s also proving very popular with our readers.
“His strong, distinctive style and his inspirational Boj-a-boom ideas for making, baking, drawing, creating, crafting and recycling lend themselves very well to a magazine special. We expect it to fly off the shelves.”
David Hodgson, producer and co-creator of Boj, added: “We have suspected for some time that Boj was really starting to connect with young children in a very special way, but to have this clear proof from the readers of Fun To Learn Friends is wonderful.
“It’s going to be such a joy working with our friends at Redan to come up with so many Boj stories and activities to keep all of his fans amused in our very own fun-filled Boj magazine.”
Boj Bag-O-fun magazine including Boj gifts will be available from February 11th, 2016.