The successful retail mentoring programme will be returning at this October's Brand Licensing Europe, Advanstar has confirmed.
The programme is designed to help junior and assistant buyers attending the show understand the complexities of the licensing industry and navigate their way around the show floor.
Guidance will also be given on legal, technical and financial issues, as well as understanding industry terminology and who owns the rights for which brands.
Both Sainsbury's and Mothercare have already pledged their support.
"The retail mentoring programme was a huge success at last year's show and Mothercare are thrilled to be participating again," said Barbara Robinson, category manager at the retailer. "The programme provides crucial support for the next generation of buyers and BLE gives them the perfect platform to hone their skills."
Brand Licensing Europe takes place at The Grand Hall, Olympia, London from October 18th to 20th.