SECTOR SPOTLIGHT: Boys

Licensing.biz's guide to the hottest properties currently making a splash in the sector is now online.
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Ranging from pre-school properties such as Roary the Racing Car, Bob the Builder (pictured) and Thomas the Tank Engine, through film properties like Batman and Star Wars, and more adult brands including Top Gear, Harley-Davidson and Stanley, boys have a rich portfolio of licences to choose from.

Licensing.biz highlights what some of the major companies are up to in the sector, while also giving updates on some of the key franchises.

To read the full article, click here.

If you would like to submit a news article related to the boys market for publication on Licensing.biz, please email Samantha Loveday.

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